Isn’t it Lovely to Live in SoDak? Special Guest: Janelle Schock
“Everyone’s got hard lives and we just want to make people smile and that’s a big part of [what] Sodak is.”
Neither rain nor snow nor influenza keeps Tracy and Rachel from closing out 2022 with the fabulous Janelle Schock, Designer and Chief Operating Officer of Sodak Clothing! A lifelong artist and creative, Janelle shares how her family followed the call of the beautiful Black Hills of South Dakota to embrace an exciting new adventure as the owners of the family-owned and operated company, Sodak Clothing. Building on her background as a professional photographer and homeschool educator, Janelle reveals how she taught herself graphic design, marketing, and website development to re-launch Sodak Clothing as a movement embracing and celebrating South Dakota pride. Janelle encourages others looking to make a life or career change and speaks candidly about creating a vision and incorporating family and faith into her home and business, embracing her own unique (and occasionally countercultural) life. Tracy suggests Janelle parlay her wisdom and catchphrases into a new weekly segment christened Motto Monday, while Rachel literally hurts her arm enthusiastically cheering over SoDak clothing featuring a line of dresses. All three agree that there are few things more powerful than strong, healthy friendships among women.
Episode Mentions:
Sodak Clothing Website: https://sodakclothing.com/
Sodak Clothing Instagram: @sodakclothing
Sodak Clothing Facebook: https://www.facebook.com/sodakclothing/
Danny Gokey Wearing Sodak Hat in Live Up To Your Name Music Video
What Are You Loving:
Janelle: Her beautiful family
Rachel: Healthy friendships among women; Quote attributed to various sources: Surround yourself with women who would mention your name in a roomful of opportunities.
Janelle Schock is the Designer and Chief Operating Officer of SoDak Clothing, based in South Dakota. Janelle says, “SoDak is more than just a state, it’s a state of mind. South Dakota just smells like freedom, and that freedom has been calling me for years. Growing up in Minnesota, I always felt that it was not my forever home. Marrying Andrew and then finally moving to the Black Hills, it feels like I have finally come home. I am inspired every day that I live here. By nature, but mostly by South Dakota’s people. My favorite part is creating goods that you love to wear. I always say, I never create anything that I wouldn’t wear myself. I draw my inspiration from you, our SoDak Nation.”