Isn’t it Lovely to Live a Sweet Life? Special Guest: Jessica Merchant of How Sweet Eats
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TW: This episode contains a reference to miscarriage.
“I absolutely love what I do. I could cry every day that this is what I do; I’m so grateful. ”
How sweet it is for Tracy and Rachel to be joined by bestselling cookbook author and creator of the wildly popular blog How Sweet Eats, Jessica Merchant! In this vibrant conversation, Jessica explores the ways she has maintained a consistent, authentic voice in her work, as well as the keys to honoring and protecting her creativity and passion through a framework of boundaries and structured routine. Jessica and Tracy consider the evolution of a brand and the creation and marketing of content through an ever-expanding number of platforms; Rachel and Jessica discuss the finer points of connecting with readers and followers - and the surprising ways Jessica has provided comfort and nurturing outside of her delicious recipes. Rachel and Tracy convince Jessica to add South Dakota as a stop on her next book tour before the conversation unapologetically transforms into an impromptu book club meeting.
Episode Mentions:
Jessica Merchant’s Website: https://www.howsweeteats.com/
Jessica Merchant’s Instagram: @howsweeteats
Jessica Merchant’s Facebook: https://www.facebook.com/howsweeteats
Seriously Delish: 150 Recipes for People Who Totally Love Food by Jessica Merchant
The Pretty Dish: More than 150 Everyday Recipes and 50 Beauty DIYs to Nourish Your Body Inside and Out: A Cookbook by Jessica Merchant
Everyday Dinners: Real-Life Recipes to Set Your Family Up for a Week of Success: A Cookbook by Jessica Merchant
Here’s to Us by Elin Hilderbrand
Winter Street series by Elin Hilderbrand
What Are You Loving:
Jessica: @page.theshop Kindle covers
Rachel: The Sentence by Louise Erdrich; Birchbark Books; Arizona Goat Yoga
Tracy: The Skinny Confidential Him + Her Show Episode 648: Dr. Michael Gervais; The First Rule of Mastery: Stop Worrying about What People Think of You by Dr. Michael Gervais
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Jessica Merchant is a cookbook author, content creator and recipe developer. She has been writing the food blog, How Sweet Eats, since 2009, when she finally discovered a way to mesh her passion for creating recipes with her other passion, writing. She is the author of the bestselling cookbooks Seriously Delish, The Pretty Dish and Everyday Dinners with a 4th book on the way. She lives in Pittsburgh, PA with her husband and three kids. In her spare time, she loves reading, writing and margaritas!